New York City Practice Update

Under Dan Braff’s Leadership, Peloton to Open New State-of-the-Art Facility at Brookfield’s 5 Manhattan West

On November 20, 2018, Daniel H. Braff, a Member and Partner with the Firm, secured a special permit from the New York City Board of Standards and Appeals for Peloton’s new state-of-the-art flagship location at 450 West 33rd Street in Manhattan, also known as 5 Manhattan West. The facility will support multiple studios of varying sizes where Peloton will stream several types of fitness classes, including indoor cycling, running, and more, all under one roof. The facility will also include full locker rooms, a lounge and reception area, as well as accessory retail/showroom space.

The facility is deemed a Physical Culture Establishment under the Zoning Resolution of the City of New York, and requires a special permit from the Board of Standards and Appeals. Manhattan Community Board 4 fully supported the application. Mr. Braff secured the special permit in less than four months.

5 Manhattan West is a 15-story office tower that was originally built in 1969, which is presently undergoing a full renovation/modernization by Brookfield Properties as part of the development of the approximately seven-million-square-foot Manhattan West complex. The addition of Peloton in this building supports Brookfield Properties’ development of new onsite retail, dining, and lifestyle amenities, and, together with Whole Foods, will anchor the 250,000 square feet of retail at the Manhattan West complex.

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